I spent hours building something that could bring Pure Life Chiropractic more new patients every month from Facebook and Instagram.

You have about 4,800 followers and new posts most weeks, including one on November 10. When I checked Meta's Ad Library on November 10, Pure Life wasn't running a single ad.

Every reel you film reaches people who already know you. Someone two miles from the office who's never heard of Pure Life won't see any of it.

Your real photos and clips turned into ads and shown to people near the office. That's the image ad, the carousel and the four video scripts below.

There's no new-patient offer anywhere on the site. Your nerve scan, the part patients write about ("This was huge for me"), is explained on the What to Expect page, nowhere near a booking button.

A stranger has to call or fill out a form without knowing what happens at the visit or what it costs, and that's where most of them stop.

One clear offer, a Free Consultation and Nerve Scan, on its own page with patient quotes, all three doctors and a four-field form. Dr. Lina already scans people at a home and garden show booth. This is the same idea, online.

Your booking form says you'll contact people to confirm and get a card on file. You're open four days a week, closed Friday through Sunday, and most days have a midday break.

Someone who fills out the form on Friday night hears back Monday at the earliest. By then plenty of people have booked somewhere else or forgotten they asked.

A text that goes out on its own in under a minute, then a call when the front desk is free. The card on file moves into that call, after they've picked a time.

The top of the homepage is a stock photo of Horseshoe Bend and a D.D. Palmer quote. It doesn't name a doctor or show a review, even though you're rated 5.0 on Google. Most office photos were uploaded in 2017 and 2019, Dr. Darren only appears on the team page, and the newest blog post is from March 2025.

If an ad sent people to the homepage, nothing on it would name a doctor, explain the first visit, or show how much patients like you.

The ads go to the new page instead, which leads with your doctors, your scan and what patients say. The homepage can wait.

Your site still loads a Universal Analytics tag, and Google shut Universal Analytics off in July 2023. Your Tag Manager doesn't have the newer Google Analytics 4 in it either. You do have a Meta Pixel installed.

Google hasn't counted your website visits for over two years. If ads started tomorrow, you couldn't see what they did on the site.

Set up Google Analytics 4 and connect the Pixel to the new page, inside Meta's rules for health businesses, before any ad money goes out.

Your Scottsdale page says chiropractic "is also believed to improve uterine health" and "promotes proper cranium size," and one pregnancy paragraph appears twice. Two patient stories talk about tonsils and menstrual periods.

Meta reviews the page an ad links to, and health claims like these are a common reason chiropractic ads get rejected or an ad account gets restricted.

You don't have to change your site. The ads and the new page stick to the visit, the scan, the doctors and patient quotes about the experience. Have whoever handles your compliance check the wording.